Total Produce wanted to create an entire brand around the name Grá, a new brand selling locally-grown fruit & vegetables across Ireland. Grá meaning ‘love’ in Ireland evokes the idea of fresh, quality produce from local growers. I created the logo, the look and feel, various P.O.S. boxes, crates, labels for products & more. The Grá brand can be seen nationwide in SuperValu and Dunnes Stores.
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Client: Total Produce 2014-2016.
Credit to: Aileen Cox Blundell for animation and some brand implementation @ & 
Conor Blundell Photography
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